Veteran, new and aspiring executives need methods to be successful in their organization. There are 1000s of leadership podcasts, videos, blogs, and articles but few authors address what to do or how to do it.
We have witnessed many executives who are efficient (doing things right), but few executives are effective (doing the right things). We believe this is misguided and aim to remedy the shortfall with executives.
The Effective Executive – Episode 23: Begin Your Quest
Our Disconnection from the Customer
The Seeking System
The Brain Chemicals
[00:00:08] This is the twenty third episode of the Effective Executive podcast, and this week I’ve titled the episode Begin Your Quest. And a lot of you know, well, I should say less than half of you. Now, just because the podcast has grown so much know that I had an original podcast called Mind Your Noodles where I went through and started to understand the brain and some of the things that they were finding out about the brain and how it works. And there’s been so much research, so devoted, a whole podcast to that Mind Your Noodles type thinking. And as I researched, I came across a lot of different things that really affected how I think about not only coaching executives, but teams and how organizations can really improve. And I believe was the 16th episode. I’ll put a link to it in the show notes but talked about the ventral striatum, which is this summer, have referenced it as the seeking system that your brain has this. Want to be curious, to explore, to discover those types of things, and in last week’s podcast that talked a lot about how we’ve gotten disconnected from the customer as executives, as even employees, the more connected we are to the customer and some of the ancillary departments like I.T. and finance and, you know. Parts of the organization that don’t normally come into contact with the customer are are left wanting because they don’t really understand the customer.
[00:02:23] So there’s a gap there. And this started, you know, originally when we were building things that came from, you know, it was you had a craft, you had a cobbler that made a shoe. And so they were able to work with the customer and make the shoe the way that the the employee or the customer wanted it. And they got satisfaction because you knew that you had provisioned they had had manufactured a shoe for the customer. In such a way and there’s a lot of feedback and there’s a lot of waste in there, those types of things, but the satisfaction from from a worker standpoint was very high. And then during the industrial revolution, it all changed. We got separated from the customer and we got departments and we got experts and we got all these people. And and so we’ve lost that particular connection. And one of the things that really stands out to me is that, you know, from working with a lot of contact centers is that they get separated from the customer, too. You would think, well, how could that happen while they answer the phone all the time? And they that separation from the customer as they have to hand it off to somebody else eventually in order to get the problem resolved. So you never see what the resolution is for the customer.
[00:03:46] And so work has has has become less meaningful. And that way now I believe you can design organizations to mitigate some of those things, but I’m not going to talk about that this particular week. But going back to our seeking system, we seek through curiosity. We seek from that connection to the customer. We seek some way, some new insight, some new discovery in the way that we operate. And so what I’m asking people to do is that they should maybe they feel like they’re already in it, but to begin your quest, in other words, that you need to experiment, that you need to see what you’re capable of, not only as an individual, but as a team and as an organization. And it also starts to show you what the why of your work is not. And again, in those three areas, as an individual, as a team, as an organization and and so in getting to that that whole quest of going through from experimentation, meaning discovering better ways of doing things and innovating products and services. And this is really at the heart of what capitalism is all about. And growing an economy is innovation. This is where you’re going to get your biggest leaps. So it’s something that I encourage individuals to do, executives that they begin to experiment, because this raises your curiosity. And if you’re a veteran, you know, my three target audiences are veteran, new and aspiring executives.
[00:05:40] If you’re a veteran executive, seen things in new ways can really reenergize you. You know, you hear about executive burnout and things of that sort. Well, the way to to mitigate that is well, let’s just put it this way. Your brain is going to draw from one of two kind of two chemicals. One is dopamine, which is the one that gets you curious, the one that really energizes you to get to the finish line and. Then you have cortisol, which is the stress hormone, and it seems like most executives that I have worked with over the years seem to be in this constant state of getting the dopamine, the high of being in the position versus the lows of the stress of the job. But the more that you can tap into dopamine by learning new things, being curious, finding meaning in your work experimentation, this will help not only define your purpose and your wife for yourself, but also for your team and your organization. So I wanted to cover this this week because I thought it was important, especially after talking about customers and how how important it is for ancillary groups like Finance and I.T. to connect to the customer. Because this does create a dopamine. It gives you new insight. It creates curiosity about why you do the things that you do, as opposed to saying they’re just dumb because that department, you know, they’re that department.
[00:07:20] So it’s not like that. But the follow on with that, the seeking system, this ventral striatum, our need to discover, be curious, find new ways to experiment and discover our why are really things that are important, again to individuals, teams and to the organization. So hopefully this has been helpful.
[00:07:50] Please, if you’re watching this on YouTube, please subscribe and hit the bell and you’ll get some other tips of things for you to think about. A lot of the executive education program that I do is all about building these things. So I go through this process. One of the first ways that I tap into your quest, if you will, is through synthetic thinking, and it’s going to give you a different perspective. And that that’s what a lot of people really need because they know how to be analytical and break things apart, but they’re not very good at looking at the whole. So we develop that that particular skill and these skills are more important today than ever to have that ability to do those things. So and then if you are interested in tapping into the. Into the podcast, then you can go to the95method.com/broadcasts, and again I’ll put these things in the show notes.
[00:08:59] Hi, I’m Tripp Babbitt, you can now download the effective executive starter kit, it’s free at the95method.com/starter kit.