3 Business Brain Chemicals

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This is the 72nd episode of the Mind Your Noodles podcast. In this episode, Tripp discusses the 3 business brain chemicals you should know. The 95 Method executive education program is now available for $297 – this is a lifetime membership.

Show Notes

Mind Your Noodles – Episode 72

The 3 Business Brain Chemicals – Cortisol, Oxytocin and Dopamine






Tripp Babbitt: [00:00:01] This is the seventy second episode of the Mind Your Noodles podcast, and in this episode, what I’d like to talk about, which we’ve talked about a little bit before, are your brain chemicals. And I outlined in a previous episode about an acronym I came up with, which is Codes, which stands for cortisol, oxytocin, dopamine, endorphin and serotonin.


Tripp Babbitt: [00:00:28] Now. I don’t use all five of those typically when I’m researching and looking at organizations and working with organizations, the ones that I primarily focus in on our cortisol, oxytocin and dopamine, and you’ve heard me talk quite a bit about cortisol and the damaging effects of it. You know, as an individual, it makes you gain weight. It it affects your brain and many negative ways, affects your sleep, your eating. Just the cortisol is bad in essence. And it didn’t start out that way because we used to kind of use cortisol to run away from, you know, animals that would eat us when we were cavemen and women. And that is something that was needed at the time. But it was supposed to be very short term in nature. It wasn’t supposed to be something that we had our bodies and our brains had to deal with on a constant basis.


Tripp Babbitt: [00:01:39] So. The movement now needs to be away from using cortisol because the longer it sticks with this, the more damaging effects it has on us as individuals. And outlined in many of the other episodes, too, has damaging effects on your employees and your customers if you’re creating stress in your customers and you’re creating stress in your employees. These are create all types of damaging things to your organization and on an individual basis and loss of business, loss of employees, stressed out employees, all the things that that go with it. So cortisol is is obviously something we want to get rid of. And it’s one of the things, in essence, we’re measuring when we’re looking through a customer lens.


Tripp Babbitt: [00:02:31] Now, oxytocin, on the other hand, is something it’s the social chemical. And oxytocin is something that we want to try and nurture within our organizations. How can we get people to interrelate more in an organization you’ve heard me talk about in previous episodes that Maslow’s hierarchy, you know, starts with basic needs. But I believe social is the bottom of Maslow’s hierarchy.


Tripp Babbitt: [00:03:00] And this is because we would not have survived as a baby without oxytocin or the social aspects of being a baby and somebody having to take care of us. So there had to be a kind of a community in order to take care of a baby. And you would not have survived had you not had parents or someone to take care of you when you were a baby.


Tripp Babbitt: [00:03:27] So this is this is the base component getting oxytocin. You know, I had Dr. Paul Zak on. He talked about, you know, hugs and, you know, he’s called Dr. Love and things of that sort. But having oxytocin and nurturing oxytocin in your organization is one of those ways that you can create a more bonding effect on employees and customers. In other words, anything that you can do to create a sense of community, a sense of oneness, a sense of mission with customers and employees will help you move your organization forward.


Tripp Babbitt: [00:04:15] The third one is dopamine. And actually there’s kind of an inverse relationship between dopamine and cortisol. Dopamine is that energy we get when we are coming close to the finish line, when we see that we’re going to get a reward. And this is something that, you know, dopamine will help you get there. And it’s mostly because you get this good feeling when you’re about to achieve a goal without having to achieve it. In matter of fact, even visualizing it in your in your mind and your brain gives you a release of dopamine that kind of propels you forward to finish a project or achieve some type of goal. So we need to understand how this these three things play the cortisol, the oxytocin and the dopamine. And again, I call them the business brain chemicals, because I think if you focus on these things and not only these three things, but they certainly will help you get a better organization if you’re trying to nurture along dopamine and oxytocin and finding ways to get rid of the cortisol. And like I said in the customer lens that we look through when we’re looking at trying to understand our system, these three things are at play. And I primarily focus on the stress, because if we can get rid of the stress with employees and customers, then the rest, I believe, will help take care of itself. But then you can focus on nurturing to get oxytocin and and getting things in place where you have dopamine, where you’re getting positive energy flowing through the organization.


Tripp Babbitt: [00:06:12] So that’s why I wanted to discuss this week those three business brain chemicals. And we’ll talk next week.


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